In 2005, Hunter Douglas celebrated the 20th anniversary of Duette® honeycomb shades. We created a series of three mailers to emphasize key features that differentiate their product from its imitators — TruePleat™ construction, superior cleanability, and fine fabric finishes. Each included an interactive fabric sample and an incentive offer. The response rate was well above average. 38% of dealers sent in the card, nearly twice what was expected. A memorable twist: mayonnaise. The cleanability mailer, shown open above, included a sauce packet for a see-it-for-yourself cleanability test.
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EnZed Design is a full service design and print communications firm creating unique concepts for non-profits, corporations, and government entities.

Working in tandem with the client, our focus is to understand, evaluate, and communicate the company's message to their customers. We combine our creative zeal with a practical approach to create designs that are individual in style, message-appropriate, functional, and timely. Always striving for a perfect combination of art and business, we use both hemispheres to create the right solution. > MORE ON CLIENTS

EnZed Design's office is equipped with Macintosh technology, the most widely used graphic applications, and a large library of fonts. An expert understanding of printing and production techniques enables our designs to be creative and precise as well as cost-effective and on time.

Helen Young, creative principal and owner, spent seven years designing for established and highly-respected firms in Denver and Chicago before establishing EnZed Design in 1996. Originally from New Zealand, the name EnZed is drawn from her homeland's initials “N.Z.” pronounced “en zed” by New Zealanders. True to her roots, she's down-to-earth and eager to go the extra mile...or 8,000. She holds a bachelor of fine arts degree in graphic design from the University of Illinois at Urbana-Champaign.