Over the years, EnZed has been asked to redesign a wide range of publications. Some simply have been tired—dated in appearance. Others have looked for a new face to improve readership by communicating more clearly. C3 Magazine is a strong case of the second. In its original format, C3 Magazine—The University of Colorado Cancer Center’s donor publication—felt a little heavy. There were many colored backgrounds and solid copy columns dominated. The Cancer Center clearly had  great stories to share, but  they needed to work harder if they were to captivate additional donors. When analyzing the existing design, we began by first focused on how to improve the way readers navigated the information. One of the parameters set was to keep the current amount of content within the same page count and size. So we became the “What Not To Wear” style experts—hiding bulges and enhancing best attributes. Let the make over begin!     OUR STATED OBJECTIVES: 1. Increase reader interest Capture the SKIMMER. Short subheads and easy-to-read sidebars communicate more messages than headlines alone, enticing them in. Convert the SELECTIVE READER. The speed reader will have time to read more articles if they are “blocked” into chunks that are quickly