The most memorable brands do not live by logos, alone. Instead, they leverage their well-designed mark in every possible manner. The conscious, consistent use of fonts, colors, tone and positioning adds dimension. Some even encompass scent and sound to elevate distinction. One of the simplest ways to mark territory is through the development of a custom brand pattern. Possible applications range from a subtle background for an engaging website to a star-powered position on a best-selling product.  We create custom patterns for clients by using elements of their logo in proprietary designs. The objective is to add texture and depth across multiple media for optimal visibility. Branding demands reinforcement, and this is one more way to achieve it. Here are examples of logos we designed and their custom companion patterns.  The Power of Process When I create a custom pattern for a brand, I start by looking at the elements and shapes in the logo. Whether it is a new logo designed by my firm or an established mark, we address it the same way — identify the most significant visuals and build on them. We also consider how to create a seamless repeat with these elements.  Repeats can be