The Paris 2024 Olympics included a strong use of patterns in their branding. Tuning into inspiration I relish the Olympic games. From the nuanced steps of dressage to the resilience of rugby 7s — New Zealand took Gold! — the Olympics bring out our best qualities. I watched these sports … and badminton, tennis, judo, basketball, table tennis, fencing, swimming, gymnastics, soccer and diving … all on the first day. The branding of the games in Paris is captivating, expertly marking the venues throughout the city. Aerial views of the Arc de Triomphe, athletes floating down the Seine, beach volleyball in the shadow of the Eiffel Tower: This was 16 days of heaven. And the Paralympics start on August 28th! Now we can watch even more. Hearing athletes’ stories of overcoming obstacles and injuries helped ease my recovery from meniscus surgery. A summer without tennis? Noooo! But setbacks are all about perspective. “What can I do?” I challenged, while RICEing each day. Serving up a fun summer required a bit of spin. I scheduled my procedure around our trips and worked with a trainer to keep up some level of fitness. Meet Squidknee: This fanciful KT tape design reduced swelling.