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January 19, 2023 - No Comments!

Family Tree: Branching Out 

Family Tree: Branching Out
Creating a surface pattern collection from one central design.

It began with a single leaf. My contribution to a calendar promoting Chicago’s Newberry Library debuted in the month of April, then went on to become much more. The initial task was to represent the library’s Genealogy Floor by creating an image encompassing multiple American heritages with their global origins. I chose to design a tribute leaf for each country or culture based on the motifs and colors I’d researched, then loosely assembled them to form our nation’s Family Tree.

Fast-forwarding to 2022: As the creative brief provided by the client had been limited to representing select continents, I expanded on the original tree by adding new leaf designs reflecting indigenous art from Latin America, Asian Pacific nations, and New Zealand, where I was born. The leaves were arranged into a repeat, while keeping the same loose placement on the bough. 

A budding new collection. Next, I challenged myself to design to a full collection of surface patterns, iterating on the single-leaf motifs. I chose a shape or section in each motif to craft new, seamless repeats and simplified the initial color palettes. The new motifs turned out to be very different from one another, yet an umbrella aesthetic holds them together. 

 

 

 

 

 

 

 

 

 

 

 

 

A pattern collection is akin to a family, where the siblings are unique while the parents’ genes are expressed differently in each. I think of my brother at 6’4” with auburn hair, freckles and fair skin, and me standing a foot shorter with an olive complexion and dark curls. Eyes, toes, nose. Fun, puns, buns.

 

Seems evolution is its own artform.

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Can you match up the leaf to the motif? Comment below with the leaf letter and motif name.

Join my mailing list to receive monthly reads about adventures, design, marketing, other creative musing, and how they all relate to and inform one another. — Helen

December 20, 2014 - Comments Off on Our 2014 highlight? An 1863 experience.

Our 2014 highlight? An 1863 experience.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

When the innovative marketing director at FCC Services, first spoke with us about rebranding their Gettysburg Leadership Experience, we were intrigued. How often does a design group like EnZed have the opportunity to develop a fresh identity for a program merging 19th Century lessons and 21st Century leadership?  The result, I’m delighted to say, has garnered enough participant interest to fill all 2015 Experience sessions and cause more to be slated. (It’s also led to our being asked to develop special materials to help FCCS celebrate their 40th anniversary and re-energize their conference offerings.)

In brief, The Gettysburg Experience brings corporate executives to the Gettysburg battlefield for an intensive exploration of decisions made during that nation-changing three-day conflict. The goal is to examine what happened at that Civil War turning point and translate it into practical leadership strategies to guide one’s personal and corporate path forward.

EnZed’s initial scope of work included a new logo, program graphic design, marketing collateral and on-site materials for participants to use during their Gettysburg “boots on the ground” journey. Moreover, our copywriter Carla Carwile was to provide web text for project co-partner, Rabble + Rouser.

But something happened on the way to final product.  Our objectivity led to questions that sparked a full-program reassessment by the client. Modules were updated, options expanded and activities aligned. The outcome is winning praise as well as participation. The FCCS board just pronounced it exceptional and a major step forward for the organization.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

Shown here are:

• The brochure encouraging enrollment

• The field guide with customized map used by participants while at Gettysburg

• The copper cup memento inscribed with the program logo

 

This multi-layered project succeeded because of true teamwork. A special thanks to:

• Rob Barnes of Vintage Pressworks for his custom iNPEND notebooks and his Civil War expertise

• Matt Luckwitz of GrafPort for his 3D battle-plan map tracking the three-day battle

Frederic Printing for their signature excellence

Annette Slade for the photo appearing here and the finished product images on our EnZed website

 

…and most important, to the FCCS team. Thank you for an extraordinary opportunity.

 

 HAPPY 2015, EVERYONE!

And we'll take a cup o' kindness yet, for auld lang syne.”

December 13, 2013 - 1 comment.

Promotions become products

EnZed Design's products sold in I Heart Denver Store in Colorado

Each year we come up with a clever paper holiday gift for our clients. Now they are available for purchase at the I Heart Denver Store at the Denver Pavilions.

We’re retailing four of our most popular items. Our To Do Ta Da! Notepads offer a little daily dose of inspiration and motivation. CurliCues make gatherings more festive with a simple paper swirl that hooks around a wine stem or ribbon on a package. Make ‘em Snappy frames allow you to take the best pics off your phone and display them on to your fridge. And if getting organized is on your Ta Da list, Keep Tabs are a great start to the new year—a bank of 12 allows you to section your notebook or mark key pages in a recipe book or spicy novel.

Head downtown to the I Heart Denver Store on to get a glimpse of the goods and many other unique creations from other Colorado artists. Our “hostess gifts” and a myriad of Colorado-made keepsakes are great options for far away friends and family. This locally-owned store pays 70% of the retail price directly to the artist, a rare split in the retail world. Very nice.

Have you been naughty or nice?

Not sure? Maybe ask yourself: How many rounds of edits did I make last year? Uh oh. That’s ok, here’s your chance to make nice. We’re finalizing our mailing list for the next EnZed holiday gift. If you're on the list, you'll receive our next creation. Sure beats a lump of coal.

Comment here or send us an email with your address to make sure you’re on the list!

Photos by Lynn Clark Photography and EnZed Design. Printing by Frederic Printing and paper by Neenah Paper.