“I do,” was my reply when Denny’s creative services popped the question: Do you design wallpaper?
I’d just completed a custom pattern and a dozen or so templates for the corporation’s to-go boxes, cups, bags, and seals. This new request was a special invitation — to design the wall covering for their Las Vegas Wedding Chapel* on the iconic strip.
With unbridled enthusiasm, I reviewed the creative brief. My task was to marry icons from the bride and groom t-shirts with the iconic French diamond shape housing the restaurant’s logo. A childhood of road trips and a decade of designing wrapping papers groomed me for this very moment.
Initially, I presented seven designs featuring a bow tie, diamond gem, and French diamond, adding some additional symbols of love and location. They selected two motifs to see in a variety of color ways that complemented the new restaurant interior materials, then settled on one design. We further looked at color and scale with mock ups of the wallpaper in the space. Denny’s creative team selected a tone-on-tone print on a pearlescent paper.
The project was a grand slam. This background will be photographed behind many happy couples, cutting into their wedding pancake stack and linking arms to sip mimosas.
Elvis may have left the building, but the wallpaper is here to stay.
Thank you, thank you very much.
*Yes, chain restaurant weddings are a thing. Rate the best “cake” - post below!
P.S. Need a custom pattern for your project? Check out our Custom Collections offering.