All Posts in branding

April 17, 2018 - No Comments!

Giving back is always in style

This month, Barbara & Company is celebrating their 35th anniversary. EnZed has created advertising for the women’s clothing boutiques since 2005. Back then, we crafted their tagline “The best collection is yours” during a brand update to position the retailer. Currently, we design monthly advertising in the form of emails, print and digital ads and social media assets, and write blogs promoting new arrivals and a myriad of fundraising events for the local retailer. 

Their secret to longevity? Giving back. Owner Kathy King is a true champion of the community, using her stores to fundraise for nonprofits — from an annual food drive and fashion show fundraisers to specific causes like breast cancer research and aid for Boulder flood victims in 2013.

As a small company ourselves, we enjoy supporting small businesses as their design partner — collaborating to create consistent, affordable marketing that connects with their customers and drive sales. Read the latest blog Hemlines and Timelines and enjoy a look back at our designs for Barbara & Company over the years.

June 20, 2017 - 1 comment.

Tennis, Anyone?

With Colorado’s tennis league season in full swing and Wimbledon approaching on July 3, there’s no better time to celebrate our favorite sport here at EnZed Design.

We’re hard at work on a brand refresh for the 2017 Colorado State Open, our state’s most prestigious and well-attended tennis tournament. (We had the pleasure of rebranding the tournament entirely in 2016, which you can see here.) Adding animation to our repertoire, we’ve created a video teaser to bring the dynamic motion of tennis to the tournament’s vibrant brand. Watch the video below.

Mark your calendar for September 15–24, 2017 to catch the action and see our work on display. In the meantime, check out another tennis branding project, TennisAdvisor, whose logo represents the converging of coaching, the game, and the junior player.

May 11, 2017 - No Comments!

Birds of a Feather

Blackbird General Store logo

We were fortunate to meet Sharon Repass, a creative mind looking to realize her dream of owning a retail store. She’d just found the perfect spot for Blackbird General Store in Calabasas, California, when she found us. We created the logo, packaging, gift boxes, and signage for her fall launch. The project caught the eye of Sabine Lenz, Paper Queen and Founder of PaperSpecs.com. We were all aflutter when she chose to feature it in her Inspiration column. View the PaperSpecs video and check out the full project in our Branding portfolio.

December 20, 2014 - No Comments!

Our 2014 highlight? An 1863 experience.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

When the innovative marketing director at FCC Services, first spoke with us about rebranding their Gettysburg Leadership Experience, we were intrigued. How often does a design group like EnZed have the opportunity to develop a fresh identity for a program merging 19th Century lessons and 21st Century leadership?  The result, I’m delighted to say, has garnered enough participant interest to fill all 2015 Experience sessions and cause more to be slated. (It’s also led to our being asked to develop special materials to help FCCS celebrate their 40th anniversary and re-energize their conference offerings.)

In brief, The Gettysburg Experience brings corporate executives to the Gettysburg battlefield for an intensive exploration of decisions made during that nation-changing three-day conflict. The goal is to examine what happened at that Civil War turning point and translate it into practical leadership strategies to guide one’s personal and corporate path forward.

EnZed’s initial scope of work included a new logo, program graphic design, marketing collateral and on-site materials for participants to use during their Gettysburg “boots on the ground” journey. Moreover, our copywriter Carla Carwile was to provide web text for project co-partner, Rabble + Rouser.

But something happened on the way to final product.  Our objectivity led to questions that sparked a full-program reassessment by the client. Modules were updated, options expanded and activities aligned. The outcome is winning praise as well as participation. The FCCS board just pronounced it exceptional and a major step forward for the organization.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

Shown here are:

• The brochure encouraging enrollment

• The field guide with customized map used by participants while at Gettysburg

• The copper cup memento inscribed with the program logo

 

This multi-layered project succeeded because of true teamwork. A special thanks to:

• Rob Barnes of Vintage Pressworks for his custom iNPEND notebooks and his Civil War expertise

• Matt Luckwitz of GrafPort for his 3D battle-plan map tracking the three-day battle

Frederic Printing for their signature excellence

Annette Slade for the photo appearing here and the finished product images on our EnZed website

 

…and most important, to the FCCS team. Thank you for an extraordinary opportunity.

 

 HAPPY 2015, EVERYONE!

And we'll take a cup o' kindness yet, for auld lang syne.”