Custom patterns can bring your brand fashion forward. Does your logo deserve a bigger, better sense of style? Whether making an online or in-person appearance, a brand requires a suite of assets — or wardrobe — to differentiate the organization it represents. Brand guidelines typically cover the basics, such as logo colors, fonts, maybe photo style and copy tone — the white t-shirt and jeans of marketing. But maintaining a powerful presence by ensuring visual continuity is far more complex – not unlike fashioning the signature look that makes a day-to-evening transition effortless.  By providing my clients more options, customized options, they’re able to rapidly claim brand recognition beyond the obvious. Custom branding patterns, when designed as an integrated part of a client’s branding assets, add the flexibility to “mix and match” with ease. This creates brand recognition with variety — the difference between wearing a uniform, and choosing classics with the added flair of accessories. Plus quality branding begets quality products. A well-crafted brand communicates success subliminally, if not overtly. If great care has been put into presenting information, then it must be valuable.  Case in point. When we revitalized the FCCS brand, part of the process was creating