The most memorable brands do not live by logos, alone. Instead, they leverage their well-designed mark in every possible manner. The conscious, consistent use of fonts, colors, tone and positioning adds dimension. Some even encompass scent and sound to elevate distinction. One of the simplest ways to mark territory is through the development of a custom brand pattern. Possible applications range from a subtle background for an engaging website to a star-powered position on a best-selling product. We create custom patterns for clients by using elements of their logo in proprietary designs. The objective is to add texture and depth across multiple media for optimal visibility. Branding demands reinforcement, and this is one more way to achieve it. Here are examples of logos we designed and their custom companion patterns. The Power of Process When I create a custom pattern for a brand, I start by looking at the elements and shapes in the logo. Whether it is a new logo designed by my firm or an established mark, we address it the same way — identify the most significant visuals and build on them. We also consider how to create a seamless repeat with these elements. Repeats can be
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EnZed Design is an award-winning design studio established in Denver in 1996. We merge the focused attention of a boutique firm with full-service design capabilities for clear, comprehensive solutions. We’re strong on strategy. We believe brainstorming is a fine art. We excel in using dimension, pattern and texture to transform print and paper for customized promotions. And we delight in our corporate and nonprofit clients’ reliance on us as energized, reliable, insightful partners.
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