All Posts in collaboration

April 26, 2023 - Comments Off on Grit & Collaboration

Grit & Collaboration

Combining talents for delectable outcomes

Last summer, the Méli Mélo Charcuterie Boards — a lively collaboration with 600 Grit fine wood design — debuted in the art festival world. Maria Garcia, my former tennis partner and expert woodworker, had applied as an emerging artist to two of the nation’s most prestigious fairs — the Fort Worth Main Street Arts Festival and Denver’s Cherry Creek Arts Festival. A Colorado native now at home in Texas, Maria clearly had soaked in some of the “go big or go home” Lone Star attitude in targeting these events, but even she was slightly overwhelmed to be accepted by both. 

Our 600 Grit/EnZed collaboration began with volleying ideas on the tennis court. It went something like “wouldn’t it be fun to take some of your wrapping paper motifs and translate them to wood?” After a few years of playing with the idea, mostly in our heads, we found ourselves mixing epoxy and pigments in her Dallas workshop. We experimented with maple and walnut hardwoods, metallic and solid pigments, and two designs. Maria prepped the boards for the CNC operator who used my vector artwork to rout the inlays. After several prototypes in which we adjusted motif sizes and color palettes, played with depth of routing and angled edges, we landed on the finished product and perfected the silky finish. 

Méli Mélo translates to “an assortment,” which captures the essence of charcuterie and the nature of our collaboration. Once the boards began selling, Maria envisioned expanding the concept to furniture. The board motifs enlarged beautifully onto coffee, cocktail and side tables, and she received a commission for wall art at this larger scale. Maria’s furniture designs are inspired by the Arts & Crafts and Mid Century Modern movements, but the rich walnut hardwood and bright resin inlays transition across many interior styles.

What started as a friendship on the tennis court quickly became a delicious meeting of minds and materials. Talking with the art lovers venturing into our tent was energizing and Maria secured several furniture commissions in each city, a primary goal for showing at the festivals. (Prior to that, we had a brief foray into wholesale and set up shop on PaperieZ.com, selling directly to friends and others.) 

While I’ve enjoyed seeing my designs in three dimensions as Maria has added new, unique product offerings, the best part of this experience by far is the collaboration. Each bringing our best to the table (saw) inevitably yields tasty results.

For more about Maria, follow her on Instagram @600grit and visit 600grit.com. She’s available for custom charcuterie board and furniture commissions. Let us collaborate with you, too!

Join my mailing list to receive monthly reads about adventures, design, marketing, other creative musing, and how they all relate to and inform one another. Follow my antics on Instagram. — Helen

February 27, 2020 - Comments Off on Better together: Meet Tracey Ranta

Better together: Meet Tracey Ranta

When I took the leap from employee to owner of my own firm 24 years ago, I had no idea what roads and twists EnZed had in store for me. Like Dorothy, I followed a promising path hoping to find a home in the design and marketing industry. Along the way, I’ve met many faithful companions (e.g. Carla, the good witch) and have enjoyed rich experiences and collaborations. One character who has been in and out of EnZed’s world for two decades is Tracey Ranta. Today, I’m happy to say that she’s here to stay.

I met Tracey through volunteering with AIGA—the professional association for design. I was communications director of AIGA Colorado and she was a recent graduate from DU. We sat around the table with her classmate, Jason Wedekind (owner of Genghis Kern and Furniture Creative Coworking, where we are officed), stamping and addressing the member newsletter. She started her design career working in several small agencies. When she went freelance, EnZed was one of her clients for many years. Her design aesthetic, sense of fun and delight, work ethic and dedication matched mine. My favorite memory from that time was during the final stages of a catalog. She was wrapping up production and writing files to CDs, while going into labor. “No, it’s ok, I can finish the job. It’s taking my mind off the contractions!” True to her word, she delivered the files... and a baby! Her beautiful daughter now has her driver’s permit. 

When Tracey returned to full-time work at an agency in the late 2000s, our collaborations turned to personal projects. We designed and crafted a wearable, red-ruffled  paper dress for the Paper Fashion Show in 2008, an event we’ve attended together for more than a decade. Then last year, the road took another turn when Tracey was ready for a leap of her own, leaving the agency for new ambitions. 

Tracey joined EnZed officially in February 2020 as Senior Designer and Art Director, putting her talents to work as creative lead on existing and new projects. A beautiful example: the owners of Elle.b Academy wanted a brand refresh and expansion for their stylist-training programs and to communicate their status as a leading academy for the application of hair extensions. Tracey created original brand elements to distinguish them in the industry and tell their story across course workbooks, Instagram and a new website. Tracey, Carla and I collaborated with Sean at Studio Nomad on the website design assets and content development.

The brand expansion moodboards show color, texture, pattern and photography styles
Brand elements applied to print and digital media—course workbooks and Instagram
Patterns and large photography distinguish the brand on ellebacademy.com

With a portfolio spanning 25 years of successful branding, print, digital and environmental design for real estate development, recreation, retail, restaurants and the arts, Tracey excels at creating special spaces, from a brand moodboard to a new-community greeting house to a website. The following projects illustrate her brand concept design, art direction and digital marketing expertise that are now enhancing EnZed’s print design and content development offerings

Tracey designed this "greeting house" interior environment while at Strada Advertising
Art directing and styling photo shoots is one of Tracey's passions
Credit: Duston Todd for Strada Advertising
Tracey designed the front-end of custom websites, like these lifestyle pages, while at Strada

I’m particularly excited to have Tracey join me on my next design journey—to bring our creative minds together to take us new places and create new spaces. It’s been fun to see how her work has evolved in the 2010s, and I’m so glad to see her sparkly shoes back on my path in 2020.

We look forward to collaborating with you on your next venture. Up, up and away!