For the third year running, we’ve had the honor of designing a custom desk calendar for FCC Services. Each calendar combines inspiring imagery with practical pieces – conference and program schedules – to create a valuable addition to their clients’ desks. The goal is to provide a beautiful, useful tool and keep the FCCS brand visible the full year.
For the 2018 calendar, we took cues from their theme, “Your Year of Distinction.” Teaming up with copywriter Carla Carwile, we gathered fascinating facts, thought-provoking quotes and prompts for self-reflection and problem solving for each month. For example, a “wink” is one revolution of a lighthouse’s lamp. And did you know the U.S. produces some 2,500 varieties of apples?
These items were complemented by illustrations, photographs, or graphics. A special interactive section, “The Stretch,” encourages recipients to contemplate how to distinguish themselves in the new year. Resource pages included lists of FCCS conferences, programs and events, plus room for thinking and strategizing their approach to work challenges. Complete with a ToDoodle page, this practical tool with an interactive flair is a popular piece with FCCS clients.