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February 7, 2018 - Comments Off on A Distinctive Start to 2018

A Distinctive Start to 2018

FCC Services Calendar 2018

For the third year running, we’ve had the honor of designing a custom desk calendar for FCC Services. Each calendar combines inspiring imagery with practical pieces – conference and program schedules – to create a valuable addition to their clients’ desks. The goal is to provide a beautiful, useful tool and keep the FCCS brand visible the full year.

For the 2018 calendar, we took cues from their theme, “Your Year of Distinction.” Teaming up with copywriter Carla Carwile, we gathered fascinating facts, thought-provoking quotes and prompts for self-reflection and problem solving for each month. For example, a “wink” is one revolution of a lighthouse’s lamp. And did you know the U.S. produces some 2,500 varieties of apples?

FCC Services Calendar 2018

These items were complemented by illustrations, photographs, or graphics. A special interactive section, “The Stretch,” encourages recipients to contemplate how to distinguish themselves in the new year. Resource pages included lists of FCCS conferences, programs and events, plus room for thinking and strategizing their approach to work challenges. Complete with a ToDoodle page, this practical tool with an interactive flair is a popular piece with FCCS clients.

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December 20, 2014 - Comments Off on Our 2014 highlight? An 1863 experience.

Our 2014 highlight? An 1863 experience.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

When the innovative marketing director at FCC Services, first spoke with us about rebranding their Gettysburg Leadership Experience, we were intrigued. How often does a design group like EnZed have the opportunity to develop a fresh identity for a program merging 19th Century lessons and 21st Century leadership?  The result, I’m delighted to say, has garnered enough participant interest to fill all 2015 Experience sessions and cause more to be slated. (It’s also led to our being asked to develop special materials to help FCCS celebrate their 40th anniversary and re-energize their conference offerings.)

In brief, The Gettysburg Experience brings corporate executives to the Gettysburg battlefield for an intensive exploration of decisions made during that nation-changing three-day conflict. The goal is to examine what happened at that Civil War turning point and translate it into practical leadership strategies to guide one’s personal and corporate path forward.

EnZed’s initial scope of work included a new logo, program graphic design, marketing collateral and on-site materials for participants to use during their Gettysburg “boots on the ground” journey. Moreover, our copywriter Carla Carwile was to provide web text for project co-partner, Rabble + Rouser.

But something happened on the way to final product.  Our objectivity led to questions that sparked a full-program reassessment by the client. Modules were updated, options expanded and activities aligned. The outcome is winning praise as well as participation. The FCCS board just pronounced it exceptional and a major step forward for the organization.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

Shown here are:

• The brochure encouraging enrollment

• The field guide with customized map used by participants while at Gettysburg

• The copper cup memento inscribed with the program logo

 

This multi-layered project succeeded because of true teamwork. A special thanks to:

• Rob Barnes of Vintage Pressworks for his custom iNPEND notebooks and his Civil War expertise

• Matt Luckwitz of GrafPort for his 3D battle-plan map tracking the three-day battle

• Frederic Printing for their signature excellence

• Annette Slade for the photo appearing here and the finished product images on our EnZed website

 

…and most important, to the FCCS team. Thank you for an extraordinary opportunity.

 

 HAPPY 2015, EVERYONE!

“And we'll take a cup o' kindness yet, for auld lang syne.”