Salon Savvy

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It’s a good hair day. “A good hair day is the most amazing day ever!”, to quote the Urban Dictionary. Helping clients have more of them is the raison d’être for elle.b Salon’s Central location in West Denver. When the award-winning studio added skin, nail and brow services to complement their cut, color and extensions expertise, however, the word salon no longer seemed enough. EnZed Design was invited to collaborate on renaming the enterprise to communicate its expanded offerings and distinctive style. (A savvy decision, if we do say so.) The new moniker, elle.b Savvy, was directly inspired by the entrepreneurial spirit and creative genius of the owners, founder and master stylist Lindsay Guzman and Dani Tavbin, COO. We collaborated with them on the renaming, then created custom patterns to brand their new space. Here are the highlights.  The starting point was Lindsay’s vision for rehabbing a character-rich 1930s building. A true tastemaker and stylist beyond hair, she worked with local artist Birdseed Anthony* to craft the exterior look, landing on horizontal stripes in green hues. We worked with these repeating lines and art deco curves of the architecture to create a suite of patterns for the interior elements and