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June 20, 2017 - Comments Off on Tennis, Anyone?

Tennis, Anyone?

With Colorado’s tennis league season in full swing and Wimbledon approaching on July 3, there’s no better time to celebrate our favorite sport here at EnZed Design.

We’re hard at work on a brand refresh for the 2017 Colorado State Open, our state’s most prestigious and well-attended tennis tournament. (We had the pleasure of rebranding the tournament entirely in 2016, which you can see here.) Adding animation to our repertoire, we’ve created a video teaser to bring the dynamic motion of tennis to the tournament’s vibrant brand. Watch the video below.

Mark your calendar for September 15–24, 2017 to catch the action and see our work on display. In the meantime, check out another tennis branding project, TennisAdvisor, whose logo represents the converging of coaching, the game, and the junior player.

June 1, 2017 - Comments Off on Catching the Conversation

Catching the Conversation

Strike up a casual conversation with a stranger and you may well find you share a good friend or favorite experience. Kismet? Coincidence? We’re not sure, but we do know that same, wonderful connection often happens in design. Gather a team of designers, writers and clients for a brainstorming session and they naturally bring diverse backgrounds and perspectives to the table. The result is a far richer journey into the communication challenge.

Last summer EnZed Design welcomed a new talent to our team. Peter Williams was a recent design school graduate with a keen eye for iconography and a keen ear for syncopation. Adding his skills to our bag of tricks, we initiated an in-house project to experiment with audio and animation media. Some of you have met Peter in person or via email, but for those who haven’t yet, here’s your opportunity.

We sat down together to chat about design, our other interests and life experiences and how they intersect. Take a listen.

Tracking Thoughts Episode 1: Match & Mix was produced by EnZed Design with music and animation by Peter Williams. View Peter's video described in the interview.

Where do your passions intersect? Please comment below. We’d love to hear your story.

May 11, 2017 - Comments Off on Birds of a Feather

Birds of a Feather

Blackbird General Store logo

We were fortunate to meet Sharon Repass, a creative mind looking to realize her dream of owning a retail store. She’d just found the perfect spot for Blackbird General Store in Calabasas, California, when she found us. We created the logo, packaging, gift boxes, and signage for her fall launch. The project caught the eye of Sabine Lenz, Paper Queen and Founder of PaperSpecs.com. We were all aflutter when she chose to feature it in her Inspiration column. View the PaperSpecs video and check out the full project in our Branding portfolio.

November 12, 2015 - Comments Off on A Creative Collective

A Creative Collective

Summer of 2015 was a busy season, so busy we are blogging about it in November! EnZed Design hired Ligia Teodosiu, designer and talented illustrator, Helen finished her term as president of AIGA Colorado, and we moved to a new beautiful space at 2626 West 32nd Avenue, just around the corner from the old Tejon location. The new studio is a store front in a small shopping district surrounded by stately Victorian homes and refurbished bungalows as well as restaurants, coffee shops and small boutiques. And lest we forget, the North High School tennis courts are just steps away.

Helen and Ligia are enjoying the company of several creative firms, the same crew from before. Two digital designers—Matt Crest of ACL Software and Chris Arnold of Authentic Form & Function—and two print experts—Jason Wedekind of Genghis Kern and Maura Gauthier of The Paper Guppy—are the primary office mates. There are currently 6 more desks available for other creatives to add to the buzz.

The Furniture Creative Coworking space came about a dream realized by Jason Wedekind to have his letterpress shop under the same roof as his design studio. (If you’re wondering about the Furniture reference, it’s a letterpress term.) When the space came up for rent, he pounced and the renovation began. The new space is has lots of natural light, high ceilings and an open floor plan with designer touches throughout. There’s a private conference room with sliding steel framed walls, a phone booth room with a wall that glows blue when in use, and a sizable kitchen with a garage door in lieu of plate glass window in the back. Jason’s contractor, Sam Brown, salvaged ceiling planks to cover divider walls and built custom 10-foot steel doors for the press room. Wood floors, exposed brick, white walls and stripes of steel lighting give the place an airy open feel with edgy industrial finishes.

Although the LoHi neighborhood is constantly changing, this area is more settled with established store owners flanking the studio. There is lots of street parking on 32nd and the side streets. Look for the original big blue “Denver Fine Furniture” sign.

We hope you’ll come for a visit and explore LoHi a little, too.

 

December 20, 2014 - Comments Off on Our 2014 highlight? An 1863 experience.

Our 2014 highlight? An 1863 experience.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

When the innovative marketing director at FCC Services, first spoke with us about rebranding their Gettysburg Leadership Experience, we were intrigued. How often does a design group like EnZed have the opportunity to develop a fresh identity for a program merging 19th Century lessons and 21st Century leadership?  The result, I’m delighted to say, has garnered enough participant interest to fill all 2015 Experience sessions and cause more to be slated. (It’s also led to our being asked to develop special materials to help FCCS celebrate their 40th anniversary and re-energize their conference offerings.)

In brief, The Gettysburg Experience brings corporate executives to the Gettysburg battlefield for an intensive exploration of decisions made during that nation-changing three-day conflict. The goal is to examine what happened at that Civil War turning point and translate it into practical leadership strategies to guide one’s personal and corporate path forward.

EnZed’s initial scope of work included a new logo, program graphic design, marketing collateral and on-site materials for participants to use during their Gettysburg “boots on the ground” journey. Moreover, our copywriter Carla Carwile was to provide web text for project co-partner, Rabble + Rouser.

But something happened on the way to final product.  Our objectivity led to questions that sparked a full-program reassessment by the client. Modules were updated, options expanded and activities aligned. The outcome is winning praise as well as participation. The FCCS board just pronounced it exceptional and a major step forward for the organization.

EnZed Design FCC Services Gettysburg Leadership Experience Helen Young

Shown here are:

• The brochure encouraging enrollment

• The field guide with customized map used by participants while at Gettysburg

• The copper cup memento inscribed with the program logo

 

This multi-layered project succeeded because of true teamwork. A special thanks to:

• Rob Barnes of Vintage Pressworks for his custom iNPEND notebooks and his Civil War expertise

• Matt Luckwitz of GrafPort for his 3D battle-plan map tracking the three-day battle

Frederic Printing for their signature excellence

Annette Slade for the photo appearing here and the finished product images on our EnZed website

 

…and most important, to the FCCS team. Thank you for an extraordinary opportunity.

 

 HAPPY 2015, EVERYONE!

And we'll take a cup o' kindness yet, for auld lang syne.”

July 2, 2014 - Comments Off on High Tea and High Fives

High Tea and High Fives

Aspire awards brown palace hotel denver, Helen Young

On a sunny Sunday afternoon in June, the ladies and I gathered at the Brown Palace for high tea. We had our pretty summer dresses on and arrived to a room filled with roughly 200 gorgeous people looking freshly scrubbed and happy. Our plates were ready, full of adorable tiny sandwiches and sweet petit fours. The tiny purple macaroon immediately caught my eye, topped with a blackberry and a little gold leaf garnish. I was saving that one for last.

“I want to nominate you for the Aspire award and I need a bit of information to complete the entry.” my accountant, Beth Ann Bethel, had told me a month before. I’d seen the promotional email from my financial advisor, Laura Rumans, a few weeks prior. Trilogy Financial Services was planning Aspire: Celebrating Denver’s Women of Distinction. The award recognized women with four key qualities — ambition, perseverance, humility, and influence. I liked those adjectives, but breezed passed it trying to get control of my inbox.

A few weeks later, I discovered I was a finalist — one of six women to be honored at the awards ceremony. It was a lovely event. Nick Richtsmeier of Trilogy served as emcee and introduced the keynote Pui Kalyanamitra to kick things off with an entertaining story about her mother’s ambition to provide opportunity for her girls in a freer society. The program continued with three women from different backgrounds sharing their stories about building a business, overcoming obstacles and challenges, opportunities earned, lessons learned, and work-life balance. Each story was unique and had a memorable message or outcome. Then Nick introduced the finalists, describing their achievements and challenges with a surprisingly meaningful and personal delivery. I was really touched to hear him describe my own and each woman’s experiences. This room was hopping with life and passion.

Many simple truths rose to the surface during the two hours together sipping Earl Grey and daintily nibbling on cucumber sandwiches. One is that we’re in this together. Each woman’s story was about how she had struggled and found support or had others whom she supported in their struggle. Challenges, success and failure are part of life and growth, whether in health or home or work. Another theme was how defining one’s life on one’s own terms is a large part of being a woman. When work, family and life passions are combined, an infinite number of combinations become available, and we don’t need to fit within a defined role. Most of the women presenting started with an education pointing them in one direction and evolved their careers into something quite different. There was no straight path, no set of predetermined steps. Each woman chose her signature route.

The award went to Jolene McKenna; her story was of overcoming challenges, generosity and resilience. I came home with a finalist trophy — an engraved glass pitcher ready for mojito season — and a feeling of empowerment from being surrounded by good energy--both from the sparkling guests who attended and the special women at my table who are both inspiring and supportive. Thank you to Joy Lowe, Cyndi Maupin and Beth Ann (along with Linda and Katherine) and Carla Carwile (there in spirit) for being part of my tribe, now and over the years. They have helped me realize my potential, navigate obstacles, and reach out to others.

I may have left that day with a few scones tucked into the trophy box, but what I really took home was that everyone there could be an Aspire winner — which truly is inspiring. And with all those pitchers, that could make for a pretty good party.