February 25, 2013 - Comments Off on Meet a Gränd Brand
We recently completed a few projects for Gränd Salon that we are excited about and have been eager to share with you all!
Gränd Salon, owned by Shelly Rewinkle, moved from their LoDo location to a customize space in LoHi on 35th and Kalamath street. The new building was transformed from an old plant warehouse into an industrial yet zen atmosphere with a larger studio for their stylists, more room for retail, plus spa-like amenities — nail services and reclining shampoo stations. Ahhhhhh. We created a fresh new look for their existing brand to better fit their new space, including a new website, business cards, appointment cards, service cards, and custom emery boards.
Mood board images sourced here
Expanding the brand
We started out developing a mood board for their brand. We focused on collecting images that were edgy, hip, organic, yet clean and modern to communicate the feel. Then combined the existing red circular logo with new typefaces and natural elements of the interior to establish the look. The mood board set the tone for each element under the brand.
The website launched on Jan 11, 2013, opening day at the new studio. We designed, developed and customized the site using a responsive WordPress theme to make it easy for Grand to update it regularly. With the help of Lynn Clark who wrote the copy and used her SEO expertise to optimize it, the site has been an effective tool for announcing the move and introducing the salon to new clients. The site features each stylists with skills listed, enabling clients to search and filter by the service needed and then book an appointment online. Their blog, Mental Note, features salon news and their Killer Deals page offers clients something new to try. The ability to easily change the website allows Gränd to connect their strong Facebook presence and web presence for more effective marketing.
Making it memorable
The business cards are made of wood! Thanks to Roger at Public Letterpress, each stylist proudly hands a client a wood veneer laser-cut business card. Not only do they look and feel awesome, they smell so good too! This is a business card you certainly wouldn’t toss. We created a matching Services List that details everything Gränd offers as well.
For the appointment cards we kept things simple and fun, but still unique. The design is printed in black on kraft paper, but we added a custom rubber stamp to feature the current Killer Deal and provided red pencils for the receptionist to jot down information for the client’s upcoming appointment. Two colors without the cost, but all of the creativity.
The emery boards proved to be an effective promotion for Gränd Salon’s big move. Each custom nail file was first handed out to clients at their last appointment in LoDo. It served three purposes: announce the new address, allow a sneak peak at the new look, and promote the new nail services. Bonus – it stays in their bag as a Gränd reminder.