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August 23, 2023 - Comments Off on Cover Story: An AI Challenge

Cover Story: An AI Challenge

Prompts and perseverance

A client called in June asking for help in creating an original illustration for a magazine cover. I’ve done this countless times in my career, but — for this project — talent sourcing and art direction was much different. The “talent” was AI. 

For the Summer issue of the NSAA Journal, editor Heather Fried dipped her toe into the wild west of AI imaging software. Her challenge: to create a cover image to represent the issue’s editorial content. When she first shared her idea, I thought “brave,” but was quietly hoping not to get involved. I could see a warren of rabbit holes larger than Watership Down on the horizon. 

Heather’s first attempts involved placing the desired items into the image with the prompt mountain biker in the summer accessing the lift through RFID gates with their phone, but the results were way off the mark. They were also comical in how anatomically incorrect they came out. “I had to throw in the towel on my original concept completely and go with something a lot more basic to get to an acceptable cover,” Heather explained. “This was a surprise realization because, before using AI, I really thought it could produce anything I could dream up on demand.” Frustrated, she shared her results after multiple attempts and a sizable time investment. We jumped on a Zoom call to discuss what to try next.

“Before using AI, I really thought it could produce anything I could dream up on demand.”

Enter Art Direction 

With additional prompts taken from the art world — composition, color, style, perspective — the images instantly improved and soon she had a collection of real options: a dynamic profile portrait, a dreamy impressionistic painting, and a realistic alpine meadow — a few potentially cover worthy. She discovered one big hiccup in the process: “tweaking” is difficult. AI tends to start over in lieu of making isolated changes like a human illustrator would. Perhaps more practice with the software will yield more finesse. Or not.

“I am not a robot.”

While there’s much angst and discussion about artwork made with AI – such as what careers will be disrupted or replaced, who owns it, and the dangers of reality vs fantasy imagery and facts – I think we hold the key to reining it in. If we tap heavily into our humanity and take responsibility for molding AI, we can use skillful interactions — creative direction of the software — to make AI-assisted writings and artworks our own creations. Just as Heather experimented with visuals, her team also put AI writing to the test, producing a rote overview with the tone of an uninspired eighth grader. Clearly not the level of a seasoned editor. “If you keep tweaking/prompting what it spits out, you'll eventually get to something that is acceptable, in your voice, and accurate.” said Heather, adding “I could write volumes on this already, but the biggest takeaway so far has been: AI isn't coming for our jobs, it's people who are capable using AI that we need to worry about/work on eventually becoming ourselves.”

The NSAA cover image finally got there with the right prompts (art direction) and some retouching (a good eye) to get to an artistic, finished product. A masterpiece? No, but it fits the bill for a nonprofit budget and usage of two months on a trade magazine cover. Context matters. The novelty of an illustration on the Journal cover and the backstory of AI-generated artwork intrigued the members. “Though the cover was a compromise, it's also one that has generated a ton of great feedback — maybe the most praise in my four years with NSAA,” said Heather. 

“AI isn't coming for our jobs, it's people who are capable using AI that we need to worry about.”

My Optimistic View 

Because AI has no inherent talent of its own, individual humans (IH perhaps?) can use this tool, just like any other — software or paint brush — to execute their singular vision. Perhaps AI can open up a new world to those who see art in their mindseye, but lack the mobility to paint a canvas. Or help translate written works to enable sharing of more ideas across cultures. Which gets to the root question: Will you use your time, talent and AI for good or for evil? 

Now, about copyright issues … how much time do you have? 

Read about a recent ruling in federal court: AI cannot hold a copyright.
View an inspiring use of AI that gave a woman with paralysis her voice back.

_____

Share your experience and opinions of AI assisted creative works below. I’d love to start a conversation. (There may be a delay in your comment appearing to avoid the dreaded bots.)

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April 26, 2023 - Comments Off on Grit & Collaboration

Grit & Collaboration

Combining talents for delectable outcomes

Last summer, the Méli Mélo Charcuterie Boards — a lively collaboration with 600 Grit fine wood design — debuted in the art festival world. Maria Garcia, my former tennis partner and expert woodworker, had applied as an emerging artist to two of the nation’s most prestigious fairs — the Fort Worth Main Street Arts Festival and Denver’s Cherry Creek Arts Festival. A Colorado native now at home in Texas, Maria clearly had soaked in some of the “go big or go home” Lone Star attitude in targeting these events, but even she was slightly overwhelmed to be accepted by both. 

Our 600 Grit/EnZed collaboration began with volleying ideas on the tennis court. It went something like “wouldn’t it be fun to take some of your wrapping paper motifs and translate them to wood?” After a few years of playing with the idea, mostly in our heads, we found ourselves mixing epoxy and pigments in her Dallas workshop. We experimented with maple and walnut hardwoods, metallic and solid pigments, and two designs. Maria prepped the boards for the CNC operator who used my vector artwork to rout the inlays. After several prototypes in which we adjusted motif sizes and color palettes, played with depth of routing and angled edges, we landed on the finished product and perfected the silky finish. 

Méli Mélo translates to “an assortment,” which captures the essence of charcuterie and the nature of our collaboration. Once the boards began selling, Maria envisioned expanding the concept to furniture. The board motifs enlarged beautifully onto coffee, cocktail and side tables, and she received a commission for wall art at this larger scale. Maria’s furniture designs are inspired by the Arts & Crafts and Mid Century Modern movements, but the rich walnut hardwood and bright resin inlays transition across many interior styles.

What started as a friendship on the tennis court quickly became a delicious meeting of minds and materials. Talking with the art lovers venturing into our tent was energizing and Maria secured several furniture commissions in each city, a primary goal for showing at the festivals. (Prior to that, we had a brief foray into wholesale and set up shop on PaperieZ.com, selling directly to friends and others.) 

While I’ve enjoyed seeing my designs in three dimensions as Maria has added new, unique product offerings, the best part of this experience by far is the collaboration. Each bringing our best to the table (saw) inevitably yields tasty results.

For more about Maria, follow her on Instagram @600grit and visit 600grit.com. She’s available for custom charcuterie board and furniture commissions. Let us collaborate with you, too!

Join my mailing list to receive monthly reads about adventures, design, marketing, other creative musing, and how they all relate to and inform one another. Follow my antics on Instagram. — Helen

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June 1, 2017 - Comments Off on Catching the Conversation

Catching the Conversation

Strike up a casual conversation with a stranger and you may well find you share a good friend or favorite experience. Kismet? Coincidence? We’re not sure, but we do know that same, wonderful connection often happens in design. Gather a team of designers, writers and clients for a brainstorming session and they naturally bring diverse backgrounds and perspectives to the table. The result is a far richer journey into the communication challenge.

Last summer EnZed Design welcomed a new talent to our team. Peter Williams was a recent design school graduate with a keen eye for iconography and a keen ear for syncopation. Adding his skills to our bag of tricks, we initiated an in-house project to experiment with audio and animation media. Some of you have met Peter in person or via email, but for those who haven’t yet, here’s your opportunity.

We sat down together to chat about design, our other interests and life experiences and how they intersect. Take a listen.

Tracking Thoughts Episode 1: Match & Mix was produced by EnZed Design with music and animation by Peter Williams. View Peter's video described in the interview.

Where do your passions intersect? Please comment below. We’d love to hear your story.

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November 12, 2015 - 8 comments

A Creative Collective

Summer of 2015 was a busy season, so busy we are blogging about it in November! EnZed Design hired Ligia Teodosiu, designer and talented illustrator, Helen finished her term as president of AIGA Colorado, and we moved to a new beautiful space at 2626 West 32nd Avenue, just around the corner from the old Tejon location. The new studio is a store front in a small shopping district surrounded by stately Victorian homes and refurbished bungalows as well as restaurants, coffee shops and small boutiques. And lest we forget, the North High School tennis courts are just steps away.

Helen and Ligia are enjoying the company of several creative firms, the same crew from before. Two digital designers—Matt Crest of ACL Software and Chris Arnold of Authentic Form & Function—and two print experts—Jason Wedekind of Genghis Kern and Maura Gauthier of The Paper Guppy—are the primary office mates. There are currently 6 more desks available for other creatives to add to the buzz.

The Furniture Creative Coworking space came about a dream realized by Jason Wedekind to have his letterpress shop under the same roof as his design studio. (If you’re wondering about the Furniture reference, it’s a letterpress term.) When the space came up for rent, he pounced and the renovation began. The new space is has lots of natural light, high ceilings and an open floor plan with designer touches throughout. There’s a private conference room with sliding steel framed walls, a phone booth room with a wall that glows blue when in use, and a sizable kitchen with a garage door in lieu of plate glass window in the back. Jason’s contractor, Sam Brown, salvaged ceiling planks to cover divider walls and built custom 10-foot steel doors for the press room. Wood floors, exposed brick, white walls and stripes of steel lighting give the place an airy open feel with edgy industrial finishes.

Although the LoHi neighborhood is constantly changing, this area is more settled with established store owners flanking the studio. There is lots of street parking on 32nd and the side streets. Look for the original big blue “Denver Fine Furniture” sign.

We hope you’ll come for a visit and explore LoHi a little, too.

 

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July 2, 2014 - Comments Off on High Tea and High Fives

High Tea and High Fives

Aspire awards brown palace hotel denver, Helen Young

On a sunny Sunday afternoon in June, the ladies and I gathered at the Brown Palace for high tea. We had our pretty summer dresses on and arrived to a room filled with roughly 200 gorgeous people looking freshly scrubbed and happy. Our plates were ready, full of adorable tiny sandwiches and sweet petit fours. The tiny purple macaroon immediately caught my eye, topped with a blackberry and a little gold leaf garnish. I was saving that one for last.

“I want to nominate you for the Aspire award and I need a bit of information to complete the entry.” my accountant, Beth Ann Bethel, had told me a month before. I’d seen the promotional email from my financial advisor, Laura Rumans, a few weeks prior. Trilogy Financial Services was planning Aspire: Celebrating Denver’s Women of Distinction. The award recognized women with four key qualities — ambition, perseverance, humility, and influence. I liked those adjectives, but breezed passed it trying to get control of my inbox.

A few weeks later, I discovered I was a finalist — one of six women to be honored at the awards ceremony. It was a lovely event. Nick Richtsmeier of Trilogy served as emcee and introduced the keynote Pui Kalyanamitra to kick things off with an entertaining story about her mother’s ambition to provide opportunity for her girls in a freer society. The program continued with three women from different backgrounds sharing their stories about building a business, overcoming obstacles and challenges, opportunities earned, lessons learned, and work-life balance. Each story was unique and had a memorable message or outcome. Then Nick introduced the finalists, describing their achievements and challenges with a surprisingly meaningful and personal delivery. I was really touched to hear him describe my own and each woman’s experiences. This room was hopping with life and passion.

Many simple truths rose to the surface during the two hours together sipping Earl Grey and daintily nibbling on cucumber sandwiches. One is that we’re in this together. Each woman’s story was about how she had struggled and found support or had others whom she supported in their struggle. Challenges, success and failure are part of life and growth, whether in health or home or work. Another theme was how defining one’s life on one’s own terms is a large part of being a woman. When work, family and life passions are combined, an infinite number of combinations become available, and we don’t need to fit within a defined role. Most of the women presenting started with an education pointing them in one direction and evolved their careers into something quite different. There was no straight path, no set of predetermined steps. Each woman chose her signature route.

The award went to Jolene McKenna; her story was of overcoming challenges, generosity and resilience. I came home with a finalist trophy — an engraved glass pitcher ready for mojito season — and a feeling of empowerment from being surrounded by good energy--both from the sparkling guests who attended and the special women at my table who are both inspiring and supportive. Thank you to Joy Lowe, Cyndi Maupin and Beth Ann (along with Linda and Katherine) and Carla Carwile (there in spirit) for being part of my tribe, now and over the years. They have helped me realize my potential, navigate obstacles, and reach out to others.

I may have left that day with a few scones tucked into the trophy box, but what I really took home was that everyone there could be an Aspire winner — which truly is inspiring. And with all those pitchers, that could make for a pretty good party.

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February 14, 2014 - Comments Off on President, AIGA Colorado

President, AIGA Colorado

Aiga president Colorado Helen Young

Last summer, I accepted the role of President for the Colorado Chapter of AIGA, the professional association for design. AIGA is a national organization with 25,000 members and 67 chapters. The AIGA is committed to advancing design as a professional craft, strategic advantage and vital cultural force.

Founded in 1914, AIGA celebrates 100 years this year. The Denver Art Museum is keeper of the AIGA National Archives, a collection of more than 6,000 of the physical artifacts representing decades of the best in design and communication. Their new exhibit pulled from the Archives, Drawn to Action, is up throughout 2014.

AIGA Colorado consists of 550 members and 2,500 friends. Each year, AIGA CO hosts 35 local events and initiatives relevant to designers and industry friends. Starting in May 2014 through June 2015, the chapter will celebrate 25 years serving the local design community.

This volunteer position involves guiding a dynamic board of directors, along side President Emeritus Elysia Syriac, and representing the organization within the local community. My love of AIGA began in the mid 1990s when I served on the Board as Communications Chair, producing the quarterly newsletter. My membership has never lapsed and my involvement with AIGA has continued throughout my career via attending local speaker events and national conferences.

When asked to take a leadership role, I viewed it as an opportunity to expand my knowledge of the myriad design disciplines that have arisen since founding EnZed Design 17 years ago. So much has changed since “print” was king. Teams of specialists now work seamlessly together to communicate within diverse media. Being part of AIGA helps me keep on top of trends and best practices. A true passion for design craft and design thinking—that together create strategic communications—is what really fires my caldron. AIGA offers an outlet for both. Read my post on AIGA CO’s website for more thoughts on why AIGA is still relevant to designers, after all these years.

As President, I’m in a unique position to see the organization in a national scope. It’s been a privilege to get to know presidents from other chapters, national board members, and the national staff who are the wind beneath the sails of the organization. And it’s been a delight to get to know an enthusiastic local team of go-getters in the design industry making waves in the community.

And it’s only just begun. I’ll be sharing more of AIGA Colorado’s plans for the coming two years of my term, including highlights from the National Leadership Conference hosted right here in Denver in May 2014. Stay tuned.

Photos taken at the National Design Conference and at AIGA Colorado Gala (by Jason Hayes).