All Posts in Colorado

April 1, 2013 - 9 comments

Our new studio

EnZed Design of Denver, Colorado moves to LoHi neighborhood

EnZed Design has moved to a new 'hood in Denver—Lower Highland, or “LoHi” to the locals. Just zip up I-25 and exit at 20th or Speer North to access our studio located at 3316 Tejon Street.

The new space is a converted Rollerdrome that architect Matt Davis renovated into retail space on the street with office bays along the side. Each features an open floor plan, mezzanine level and a garage door in lieu of plate glass windows. He salvaged much of the narrow-plank oak floors and barrel ceilings, then complemented them with industrial finishes such as tall steel doors, exposed brick and concrete block, and translucent walls.

Helen and Emily are enjoying the company of several creative firms in Unit 106. Two webbies— Matt Crest of Artletic and Chris Arnold of Limber Creative—and two print peeps—Jason Wedekind of Genghis Kern and Maura Gauthier of The Paper Guppy—are the primary office mates. And AIGA Colorado president Elysia Syriac of Relish Creative hijacks the conference room for committee meetings when she’s not designing with Jason.

We are steps away from two new clients and collaborators, Gränd Salon and Launch Advertising, which makes face-to-face time very easy—and getting those roots touched up a little quicker, too.

EnZed Design of Denver, Colorado moves to Lohi neighborhood

When we’re not behind our iMacs, we enjoy all the foodie spots in the area, including Old Major, a new restaurant in our building. The mussels are as amazing as bartender Ryan’s mustache. Kitty corner is the recently opened Jezebel’s, if you’re up for crisp fried pickles. Round the corner is old favorite Rosalinda’s for hot green chile. If you keep walking west on Tejon, you’ll bump into the line forming outside of Little Man Ice Cream. Take a right and you’ve hit Linger, the former Olinger’s repurposed in a delicious way. Swing left and you’ll hear music spilling out of Lola as they mix your custom guacamole. If you venture up 32nd, you’ll find Tony P’s surrounded by tiny race cars ready to deliver. Just a few steps north is the Wooden Spoon Cafe & Bakery for a quick lunch. Duo is on that corner two ... or too. We certainly will not go hungry!

If you want to meet for a drink, we can sneak into Williams & Graham without being seen, stop into LoHi Steakbar for a martini, sip a lavendar lemonade on Root Down’s patio, or grab a beer at Ale House at Amato’s, just to name a few.

The neighborhood is constantly changing. There’s new construction around every corner. We’ve created a map to show you how to find us. Parking by our studio is easy. There are a few spaces along our building and plenty of street parking on Tejon and 33rd Streets

We hope you’ll come for a visit and explore LoHi a little, too.

Studio Address: 3316 Tejon Street, Unit 106, Denver CO 80211
Our billing address remains the same: 781 S Pearl Street, Denver CO 80209

February 25, 2013 - Comments Off on Meet a Gränd Brand

Meet a Gränd Brand

We recently completed a few projects for Gränd Salon that we are excited about and have been eager to share with you all!

Gränd Salon, owned by Shelly Rewinkle, moved from their LoDo location to a customize space in LoHi on 35th and Kalamath street. The new building was transformed from an old plant warehouse into an industrial yet zen atmosphere with a larger studio for their stylists, more room for retail, plus spa-like amenities — nail services and reclining shampoo stations. Ahhhhhh. We created a fresh new look for their existing brand to better fit their new space,  including a new website, business cards, appointment cards, service cards, and custom emery boards.

Grand Salon Denver, Colorado EnZed Design

Mood board images sourced here

Expanding the brand
We started out developing a mood board for their brand. We focused on collecting images that were edgy, hip, organic, yet clean and modern to communicate the feel. Then combined the existing red circular logo with new typefaces and natural elements of the interior to establish the look. The mood board set the tone for each element under the brand.

EnZed Design designs Grand Salons website

The website  launched on Jan 11, 2013, opening day at the new studio. We designed, developed and customized the site using a responsive WordPress theme to make it easy for Grand to update it regularly. With the help of Lynn Clark who wrote the copy and used her SEO expertise to optimize it, the site has been an effective tool for announcing the move and introducing the salon to new clients. The site features each stylists with skills listed, enabling clients to search and filter by the service needed and then book an appointment online. Their blog, Mental Note, features salon news and their Killer Deals page offers clients something new to try. The ability to easily change the website allows Gränd to connect their strong Facebook presence and web presence for more effective marketing.

Public Letterpress, EnZed Design, Grand Salon in Denver, Colorado

Making it memorable
The business cards are made of wood! Thanks to Roger at Public Letterpress, each stylist proudly hands a client a wood veneer laser-cut business card. Not only do they look and feel awesome, they smell so good too! This is a business card you certainly wouldn’t toss. We created a matching Services List that details everything Gränd offers as well.

For the appointment cards we kept things simple and fun, but still unique. The design is printed in black on kraft paper, but we added a custom rubber stamp to feature the current Killer Deal and provided red pencils for the receptionist to jot down information for the client’s upcoming appointment. Two colors without the cost, but all of the creativity.

The emery boards proved to be an effective promotion for Gränd Salon’s big move. Each custom nail file was first handed out to clients at their last appointment in LoDo. It served three purposes: announce the new address, allow a sneak peak at the new look, and promote the new nail services. Bonus – it stays in their bag as a Gränd reminder.

February 12, 2013 - Comments Off on Fine Fellows

Fine Fellows

This June, AIGA Colorado is honoring two of our brightest and boldest creatives to be recipients of the prestigious AIGA Fellow Award. The Fellow award program is a means of recognizing designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter. The areas of education, writing, leadership and reputation, as well as the practice of design are given equal consideration in measuring significant contribution. I’ve been honored with the request to design the gala event invitation.

At the 2011 Fellow awards, I had the opportunity to make the introductions for one of my favorite people—a fine Fellow she is. I would like to share with you a little about my wonderful friend and colleague, Marian Halliday.

AIGA Fellow Award 2011: Marian Halliday
Star Date: June 2011 — Introduction Speech

Huh-looooooo!

Good evening. I’m pleased to have the honor to introduce one of my favorite people in the graphic design industry, Marian Halliday. Or as some of you may know her affectionately as Marian Jolly Halliday, Maid Marian, Marian, Marian the Paper Librarian, or even... Marian the Barbarian!

AIGA Colorado Fellow Marian Halliday paper expert Sprint Press Denver EnZed Design

You maybe wondering why Marian is being symbolized by animated stills. Actually, it’s only fitting because Marian’s entry into the design world was first as an illustrator for animator Paul Fierlinger in Philadelphia. During her two years there, she hand drew cells for animations featured on The Children’s Television Network. Yep, Sesame Street! Paul’s most memorable work from that time was Teeny Little Super Guy.

Marian Halliday started her career as a designer in the publishing world as a paste-up artist at the newspaper Canyon Courier. And eventually she worked as a designer for Macnimera Publishing for eight years where she design collateral for quintessential Colorado clients, like National Cattleman’s Association.

Although her career started in Philly, her love affair with design, designers (one in particular) and AIGA grew when she came to Colorado. As she merged families, she also corralled her passions into something much more far reaching.

AIGA Colorado Fellow Marian Halliday Sprint Press EnZed Design Denver

Fastforward to 2011. On a particularly sunny day this spring, Marian came by and shared with me that she had been helping Bob Taylor’s daughter clean out his office. Given Bob’s love of this creative community, she wanted to be certain nothing of historic importance was lost. But when she said, “You’ll never guess what I found…,” I knew there was a surprise coming with a story to match.

I met Marian in 1993, when she had moved on to paper. I was new to Denver and had just four years of design under my belt. We bonded immediately over the gorgeous textures, the newest colors, the heaviest weights — she knew them all. And best of all, she could read that scary spec chart behind the decks.

Along those lines, let’s just take a moment to review Marian’s career history with this handy, and much simpler, timeline. On left is the Archaic Eon circa 1972 to 1989 where she worked as an illustrator and designer — represented by the T-square.

During this period, it was often noted that Marian could draw a straight line, a skill many clients covet to this day.  Then we enter the eventful Paperozoic Eon. It starts with the 5-year Zellerback period and is followed by the more substantial Unisource Period that lasted through 2009. Note the correlation of the founding of the local AIGA chapter in 1989 and the inaugural Heart Art event, in 1994.

AIGA Colorado Fellow Marian Halliday Sprint Press EnZed Design Denver

If you look very closely, you’ll notice a tiny blip during the 1999-2000 millennium called the Steinian Period, or more commonly known as the Scottie Dog in the Lobby Event. Finally, Marian landed at Johnson Printing where she now functions as their paper librarian by day, and Bat Girl by night. [Marian is now with Sprint Press.]

Woven throughout this enduring career has always been AIGA.

I served with Marian on the board in the mid to late 1990s. A few years prior, the board had conceived Heart Art. A beautiful event at chocolatier Coco Loco, it had captured Marian’s heart and she made it her priority to run it. And she boy did she run with it.

Heart Art became the single most consistent event held by AIGA Colorado. Moreover, it is a significant fundraiser for the association, as well as the community. That longevity and its great return is due to Marian's passion, hard work and ability to recruit a great team of volunteers to make it happen. She's a practical gal, understanding the time and budget limitations, but still managing to turn out great attendance every year. Not to mention, gather the artwork for auction, from our local deadline-stretching designers.

When I see Marian in action on Heart Art, I think of Dick Van Dyke's one-man band in Mary Poppins. Quite a physical feat, with a dash of comic genius. Marian has served on the AIGA Colorado Board, it’s executive committee and as Advisor to the Board. She is always ready to lend a helping hand. She remains involved in many events, as encourager, instigator, organizer, sounding board, and welcoming face.

AIGA Colorado Fellow Marian Halliday Sprint Press EnZed Design Denver

In 2010, she was instrumental in the advancement and renaming of The Robert Taylor AIGA Scholarship. Earlier this evening, you heard from Robert’s daughter, Jenny, about this wonderful resource. Beyond AIGA, Marian loves being it touch with the community. She's often called upon as a recruiter by creative principals or a head hunter by job seekers. She's like a walking Twitter feed.

One hour with Marian and I feel connected. She's how I keep in touch with what's really going on in printing, design and advertising firms, who's working where, and what great account just landed on whose desk. So, at lunch, I got all caught up. Caught up in what a remarkably valuable asset Marian Halliday is to AIGA Colorado.

The momentum builder and worker bee. The bringer of industry news, paper promos, and now printing technologies, too. The caretaker of the past, so we don't forget how we got here. I think when Bob left us, he passed that well-carried torch to Marian.

So, I thought for a good while before responding to her you’ll never guess teaser. What would surprise me in Bob's dusty collection of design tools? No, those are probably still in my basement. We need to go back even further...

AIGA Colorado Fellow Marian Halliday Sprint Press EnZed Design Denver

“Not a clue,” I finally said. “What was it?"
Marian laughed:  “A 300-sheet pad of Rubylith!”

Certainly one for the archives.

AIGA Colorado Fellow Marian Halliday Sprint Press EnZed Design Denver

Thank you Marian. From all of us. And especially from all of the volunteers and members, past and present, who make AIGA Colorado a lively and lovely organization.

Ta! Ta!

Credits: Mary Poppins, Maid Marian, Walt Disney Studios; Bat Girl, DC Comics; Red Sonia, Marvel Comics; Side of Beef, Ask The Meat Man; Brady Bunch, ABC. The imagery collected here was found via Google nearly two years ago. If an image is yours, please contact me and I will add a credit and a link.

July 6, 2012 - Comments Off on EnZed Turned 15!

EnZed Turned 15!

EnZed's 15th Anniversary!

Fifteen years ago, EnZed Design launched into business with a single PowerMac and a stash of curly paperclips. Just days before, I had trotted downtown to make Helen Young DBA official, convinced that doing so on my 29th birthday might add some Sagittarian energy to the new venture.

Something evidently clicked, be it cosmic or commercial. Since that day in December 1996, we’ve opened 920 job numbers, amassed more than 2,000 fonts, designed 52 sheets of wrapping paper and collaborated with top talent from Denver and beyond. But most important, we’ve connected with extraordinary friends. Clients. Colleagues. Partners. People who make the work rewarding and the fun flow.

On February 29th, we celebrated the year’s bonus day with a party: Leaps & Bounds. More than 60 of our favorite people came out to toast our milestone. It was a wonderful way to thank all of you for your leaps of faith over the years, and acknowledge your contribution to our longevity. After all, EnZed was built primarily on referrals from our wonderful network of clients and friends.

Our clients, Tony and Amy Pasquini, were gracious hosts at their newly opened Pasquini’s Pizzeria in Cherry Creek. (Go for the pizza, but stay for the cannoli!) Our event photographer took a leap of her own that day, officially venturing out as Lynn Clark Studios. Lynn was one of my first clients and I was excited to return the favor. It seemed very fitting for our celebration to be a part of their new beginnings.

During our 15th year, we intend to share our joy and appreciation with you...you who have helped make EnZed Design an enduring success.

We hope you enjoy our meanderings in 2012 and for many years to come.
Gratefully yours,
Helen