Newz

We’re inspired by good work in all its forms, creativity in unusual places, people who think differently, and organizations willing to take calculated risks.

“I’ve got nothing to wear.” ~ Your Brand

Posted by Helen on January 27, 2023
Comments are off
Category:  Branding, Patterns
Custom patterns can bring your brand fashion forward. Does your logo deserve a bigger, better sense of style? Whether making an online or in-person appearance, a brand requires a suite of assets — or wardrobe — to differentiate the organization it represents. Brand guidelines typically cover the basics, such as logo colors, fonts, maybe photo style and copy tone — the white t-shirt and jeans of marketing. But maintaining a powerful presence by ensuring visual continuity is far more complex – not unlike fashioning the signature look that makes a day-to-evening transition effortless.  By providing my clients more options, customized

Family Tree: Branching Out 

Posted by Helen on January 19, 2023
Comments are off
Category:  Blog, Branding, Culture
Creating a surface pattern collection from one central design. It began with a single leaf. My contribution to a calendar promoting Chicago’s Newberry Library debuted in the month of April, then went on to become much more. The initial task was to represent the library’s Genealogy Floor by creating an image encompassing multiple American heritages with their global origins. I chose to design a tribute leaf for each country or culture based on the motifs and colors I’d researched, then loosely assembled them to form our nation’s Family Tree. Fast-forwarding to 2022: As the creative brief provided by the client
La Paz letters along the beach

Reading The Waves

Posted by Helen on August 3, 2022
Comments are off
Category:  Adventures, EnSights
Tags:  , , , , , , , , , ,
Learning from a master is faster Four thin textbooks arrived in a blue drawstring bag in December, our reading assignment prior to boarding a 42-foot catamaran. In late April, we were to set sail from the port just outside of La Paz, Mexico. Reading one book per month couldn’t be so bad, right? By the time we set foot on the Fountaine Pajot, however, we’d made our way through just one and a half. Learning the sailing terms was like another language, but without the benefit of a good reference for decoding, like my French gives me clues to understanding

Permission to come aboard?

Posted by Helen on August 3, 2022
Comments are off
Category:  Adventures, EnSights
Tags:  , , , , , , , , ,
Shipshape leadership depends on both captain and crew This article continues from Reading The Waves. My first few nights living aboard a catamaran learning to sail were eye opening. We were both relaxed, bobbing on crystal-clear turquoise waters, and alert to the area’s features– shorelines, rock outcroppings and coral reefs, as well as the sea conditions shaped by current, surf and wind direction. Once anchored in a lovely inlet in the Sea of Cortez, we could enjoy a splash in the water or walk on the beach. The sunsets were sensational, casting a hundred hues on the water’s surface from

Is Your Website Rigged to Win?

Posted by Helen on June 10, 2022
Comments are off
Category:  Adventures, Branding, EnSights, Promotion
Tags:  , , , , , , , , , , , , , , , ,
Welcome “your people” with an easier opt-in. I’m a skipper now. I earned four American Sailing Association (ASA) certifications on my recent vacation floating on a 42-foot catamaran across  the Sea of Cortez, puffer fish hovering in the shallows below. I learned the ropes (aka sheets), how to anchor, and rescue a human overboard, which was actually a personal flotation device that got a little rowdy.  I love learning new things. That’s why I signed up for B-School, a program by Marie Forleo, to help me focus on the next chapter of my business. I took the six-week online course

Newz Archives