Newz

We’re inspired by good work in all its forms, creativity in unusual places, people who think differently, and organizations willing to take calculated risks.

Branding and the Power of Pattern

Posted by Helen on May 17, 2021
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Category:  Branding, EnSights, NewZ, Patterns
The most memorable brands do not live by logos, alone. Instead, they leverage their well-designed mark in every possible manner. The conscious, consistent use of fonts, colors, tone and positioning adds dimension. Some even encompass scent and sound to elevate distinction. One of the simplest ways to mark territory is through the development of a custom brand pattern. Possible applications range from a subtle background for an engaging website to a star-powered position on a best-selling product.  We create custom patterns for clients by using elements of their logo in proprietary designs. The objective is to add texture and depth

Discovering Jade Purple Brown

Posted by Helen on February 8, 2021
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Category:  Culture, Shout Outs, Uncategorized
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When I stumbled upon Jade Purple Brown on Instagram @jadepurplebrown, I was immediately drawn to her bold, striking illustrations of women living, doing, being. Colors and shapes exploded off the screen, capturing (and freeing) the power of each person, leaving me wanting to meet her and hear her stories. Words to Live By, illustrated by Jade Purple Brown and marked with Keep Tabs, flag it with flair!  In the book Words to Live By, 50 original quotes from 50 inspiring women jump off the page. The quotes are not public domain, so fresh and zesty. Each is designed with colorful

Better together: Meet Tracey Ranta

Posted by Helen on February 27, 2020
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Category:  Adventures, Branding, NewZ
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When I took the leap from employee to owner of my own firm 24 years ago, I had no idea what roads and twists EnZed had in store for me. Like Dorothy, I followed a promising path hoping to find a home in the design and marketing industry. Along the way, I’ve met many faithful companions (e.g. Carla, the good witch) and have enjoyed rich experiences and collaborations. One character who has been in and out of EnZed’s world for two decades is Tracey Ranta. Today, I’m happy to say that she’s here to stay. I met Tracey through volunteering
Patterned Roof in Japan

Patterns in Culture: Japan

Posted by Helen on June 13, 2018
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Category:  Adventures, Culture, EnSights, Patterns
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My love for travel started before I was two years old, when my parents flew me from New Zealand to Chicago, the beginning of what became their 30 year adventure in the United States. Each summer, we traveled. My brother and I made a nest in the back of the station wagon and we’d motor around the vast countryside of America or we’d hop on a plane to vacation overseas, taking advantage of my father’s light summer workload to see the world. Even as a child, I took in new cultures through small details and remembered each state or country

Giving back is always in style

Posted by Helen on April 17, 2018
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Category:  Shout Outs
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This month, Barbara & Company is celebrating their 35th anniversary. EnZed has created advertising for the women’s clothing boutiques since 2005. Back then, we crafted their tagline “The best collection is yours” during a brand update to position the retailer. Currently, we design monthly advertising in the form of emails, print and digital ads and social media assets, and write blogs promoting new arrivals and a myriad of fundraising events for the local retailer.  Their secret to longevity? Giving back. Owner Kathy King is a true champion of the community, using her stores to fundraise for nonprofits — from an

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