CU Cancer Center C3 Magazine
We designed and produced C3 Magazine, a publication for donors featuring the latest news and research, patient experience and prevention stories, and supporter highlights. Initially we were tasked with redesigning the publication to be more reader friendly—“reducing the appearance” of copy without reducing word count or eliminating content—revising the cover flag, and adding more spark to the feature stories and regular columns. This 20-page publication mails and is accessed electronically from their blog. The updated magazine received rave reviews from donors and faculty alike. What’s more, the new design was recognized as a CU Cancer Center publication immediately, without prior announcement of the redesign.