Karen Rubin Photography

A portrait photographer specializing in children and families, Karen needed a brand that better captured her cherubic images of cherished wee ones. We developed the positioning line “Childhood Everlasting” to help define the experience and artistry she brings to the studio. We established a subtle color palette that would work with any image and created a series of promotional postcards. The series was unified with “Children teach us to…” headlines, each completed with a phrase that reflected the chosen image. All client materials were packaged in a simple, elegant pocket folder.