CoBank Lending Rate Promotion
CoBank, a cooperative bank serving vital industries across rural America, needed a very targeted promotion offering desirable, low-interest loans to select clients in their energy division. To garner the attention of busy CFOs, an exclusive gift — a Monte Blanc pen — was presented in a custom box with the loan offer sealed in a matching document cover. The green “Certainty” theme, embossed on a belly band, followed their brand guidelines closely for newer clients; the black-striped “Signature” theme printed on a subtle sparkly paper was sent to long-term clients who were well acquainted with the brand. The box fit perfectly into an overnight shipping box. The design and delivery caught their clients’ attention and CoBank considered the promotion a huge success.
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EnZed Design is an award-winning design studio established in Denver in 1996. We merge the focused attention of a boutique firm with full-service design capabilities for clear, comprehensive solutions. We’re strong on strategy. We believe brainstorming is a fine art. We excel in using dimension, pattern and texture to transform print and paper for customized promotions. And we delight in our corporate and nonprofit clients’ reliance on us as energized, reliable, insightful partners.
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