Gettysburg Leadership Experience
FCC Services offers a variety of leadership conferences to help build and hone careers. Their notable Gettysburg Leadership Experience is a walk-the-field and learn-the-lessons of long ago, then apply them to modern day business situations. We created the rebrand and a suite of materials to promote and support the program and collaborated with a web firm to bring it to life online. Once the brochure and website launched, the 2016 dates sold out within a few months.
The logo was inspired by the buttons on Civil War soldiers’ uniforms, a distinctive item that both sides of the historic battle had in common. It was embossed on a deep teal paper with an oxford cloth texture. This tactile mix represents the immersion experience of the conference. The logo was also engraved on a commemorative copper cup to serve as a memento for attendees.