PSIA Teaching Manual System
During our 19 year relationship with the nonprofit association Professional Ski Instructors of America (PSIA), we create a design system to unify the teaching tools they authored and produced. In 2001, we developed a grid, type hierarchy, color palette, and illustration style that clearly identified an characterized the individual disciplines (Alpine, Snowboard, Nordic, Adaptive) while being under the PSIA umbrella. The teaching system brand is easily applied to various sizes and formats of manuals, pocket guides, videos and cue cards, all of which we designed and produced.
In 2013, we updated the system to a “Swiss” style, using cover photography to distinguish each discipline. This simpler design was created to align with the newly combined branding of PSIA and AASI (American Associations of Snowboard Instructors) and focus attention on their robust video resources.
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EnZed Design is an award-winning design studio established in Denver in 1996. We merge the focused attention of a boutique firm with full-service design capabilities for clear, comprehensive solutions. We’re strong on strategy. We believe brainstorming is a fine art. We excel in using dimension, pattern and texture to transform print and paper for customized promotions. And we delight in our corporate and nonprofit clients’ reliance on us as energized, reliable, insightful partners.
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