PSIA Teaching Manual System

During our 19 year relationship with the nonprofit association Professional Ski Instructors of America (PSIA), we create a design system to unify the teaching tools they authored and produced. In 2001, we developed a grid, type hierarchy, color palette, and illustration style that clearly identified an characterized the individual disciplines (Alpine, Snowboard, Nordic, Adaptive) while being under the PSIA umbrella. The teaching system brand is easily applied to various sizes and formats of manuals, pocket guides, videos and cue cards, all of which we designed and produced.

In 2013, we updated the system to a “Swiss” style, using cover photography to distinguish each discipline. This simpler design was created to align with the newly combined branding of PSIA and AASI (American Associations of Snowboard Instructors) and focus attention on their robust video resources.