Hunter Douglas Coffee Talk
We brewed up a new program brand and fresh look for the Hunter Douglas fall training program called Coffee Talk, designed for fabricators to update their dealers with new product information. The logo — a C with a voice bubble inside implying conversation — was emblazoned on a folder containing a training DVD and 20 coffee cup sleeves with marketing messages designed to aid one-on-one training sessions. Additionally, a coffee-scented car air freshener functioned as a savory reminder to schedule training appointments. This caffeinated design was so popular we created the debut Hunter Douglas Coffee Talk blog specifically for the fall training period. To encourage and measure participation, each dealer who commented received a sample of Starbucks® Via instant coffee. Whether it was the draw of the caffeinated design or promised beverage, the blog was well used!
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EnZed Design is an award-winning design studio established in Denver in 1996. We merge the focused attention of a boutique firm with full-service design capabilities for clear, comprehensive solutions. We’re strong on strategy. We believe brainstorming is a fine art. We excel in using dimension, pattern and texture to transform print and paper for customized promotions. And we delight in our corporate and nonprofit clients’ reliance on us as energized, reliable, insightful partners.
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